VideoEgg

[ 2008.07.10 | News Article ]

VideoEgg launches five new video ad units today:

1. LIVE, which uses RSS feeds to continuously update text or images in ads.
2. LOCAL, which serves ads by zip code. Advertisers can also add a map feature to the execution.
3. RICH, a simple means to launch and track rich multi-video ads. Tabbed widgets appear at the bottom of each video, so users can see different versions of the ad or request more information.
4. SHOP, which enables advertisers to promote multiple items from a single spot. Links to an online store, where the item can be purchased directly, can be embedded.
5. SHARE, a program for sharing marketing messages through "viral" means (mostly, through social media platforms). Ads appear in a widget format, so users can spread them to friends.

The new programs are intended to increase viewer engagement with ad messages. (VideoEgg charges by engagement, not per-click or per-thousand-impressions.)

TechCrunch joked that perhaps YouTube, which purportedly failed to turn a profit on advertising, could learn from VideoEgg's example.

Click here to see this article on Marketing Vox.