VideoEgg

2007 Online Campaign Review: Mac vs. PC

By blog_editor on Dec. 18 2007

While probably getting close to retirement sometime after the new year, Mac's campaign, "Mac vs. PC," continues to be creative, smart, and fresh despite using the same characters in all spots. There a few things that have continued to impress me about this campaign and make it stand out amongst others:

1) Negative ads are powerful, while funny ads are the most loved - this campaign is both.

2) Mac successfully sticks a large number of competitors (not just Mircrosoft, but Dell, Gateway, Sony, Toshiba, etc) behind one scared and pitiful character that represents them all.

3) Most importantly, each ad is tailor made for the environment it is viewed in. The web-only ad, "Don't Give Up on Vista," appeared on tech savvy sites such as Engadget and Digg, and going straight for the juggular, it was on PC Mag as well (pictured below). But the best part is the way the skyscraper and banner work together. Far too many advertisers use page takeovers as an opportunity to just shove branding in your face without being creative. The Bose advertisements below were taken from the same website as the Mac ads, and look at the difference.

The video of the Mac ad in action can be seen here. And while you're considering your computer purchase this holiday season, check out the Mac ad below:

Find more videos like this on AdGabber

Post by Eric Klotz
Director of Creative Development