VideoEgg

Welcome to our New Blog

By blog_editor on Dec. 10 2007

Hello there. We are pleased you've found the new official VideoEgg blog; we're calling it Free Range and its main focus will be on the blurring line between the technology of Silicon Valley and the advertising world around Madison Ave.

We pioneered the ad overlay (aka, the Ticker) on online video back in September 2006. The model was widely adopted by many online video advertising companies, and it is considered by many to be the standard for online video advertising outside of pre-roll. We also acknowledge that this is just the beginning of tackling the issues that face the digital marketing industry. Questions remain about measurement, how to value engagement, ethics and accuracy of targeting, pricing models, and the list goes on.

We do not claim to have the answer to all the issues, but we spend a significant amount of time trying to understand, talk about, and best solve the issues to benefit the entire digital marketing industry. In fact, we have an internal, company-wide, email list where all of our colleagues (from biz dev to engineering to product to sales to admin to C-levels) have multiple daily conversations about the latest news in the industry. The point is, no one person or group at VideoEgg is responsible for coming up with provocative questions and innovative ideas - we all are. This is a large part of our corporate culture.

Free Range will serve as the external version of that email list. We'll have contributions from all levels of the VideoEgg team on issues that face the industry. We'll also be periodically reaching out to thought leaders in the industry to get their opinion related topics. To be clear, we'll still be making announcements on new releases, product development, and related VideoEgg news, but for the most part this will be a collection of thoughts on the industry as whole, not a posting ground for everything VideoEgg. This will always remain an open conversation, so we look forward to hearing your feedback and seeing your comments.

Eric Klotz
Director of Creative Development